Welcome to Inkwell

Freelance copywriting and communications


Hello, I’m Janine

I’m a freelance writer and communications consultant with a marketing and sales background, working for brands, agencies and publications in Bristol and beyond.

Over my 15-year career I’ve worked across many sectors, including energy, tea, sports & fitness, entertainment, tech and travel sectors.

I’m versatile, providing an in-house or remote service, and above all, I pride myself on producing content that works.

More than a wordsmith

When you work with me, you’re getting 15 years of marketing expertise – I’ve masterminded loyalty programmes, forged over 100 brand partnerships and launched more campaigns than NASA have spaceships. Which, if you include tactical promotions, is actually true. I’m versatile; I’ve worked across multiple sectors for brands like Pukka Tea, OVO Energy and STA Travel, and for marketing and PR agencies, too. 

Remote or in-house
I work remotely or in-house for brands, agencies and publications. So, whether it’s a one-off piece you’re after, a full content plan and delivery, or another writer in the office, get in touch. 

Sports and fitness
When I’m not writing, I’m cycling, running or swimming – so I specialise in these subjects. I’ve studied at the College of Naturopathic Medicine, hold an Ironman Coaching Certificate and am a qualified group exercise and Spinning instructor and British Cycling leader.

Lovely Feedback

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“You write beautifully and have put my story together with such eloquence. Thank you.” Paula MacGuire – The Big, Mad Swim Around Britain

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“Janine is an amazingly energetic and creative person who is very driven and hard working and gets results.” Chris J Reed, CEO Black Marketing

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“Janine was a pleasure to work with. She ensures attention and brings creativity and flair to her projects”. Celia Pronto, Marketing Director STA Travel

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“Janine shaped our messaging and is great to work with and very creative”. Neil Thubron – Founder XNRG Multi-day Ultra Events

Words from the Inkwell

Would You Eggplant?

A common American vs. British English typo made in writing.

Need a copywriter in Bristol or beyond?

Get in touch