Welcome to Inkwell

Creative Marketing Copywriting 


Hello, I’m Janine

I’m a creative marketing copywriter. 

“What’s one of those?” You may ask. Well, I’m a conceptual writer with a knack for coming up with campaign ideas, and I also provide blogging and editorial content.

I specialise in cycling and triathlon, but I’ve worked in marketing for 15 years – both brand- and agency-side – so I’m pretty versatile. 

Whether it’s a remote blogger or an in-house copy wonder you’re after, if you need great ideas and writing – it’s nice to meet you.

Creative thinking

A good writer gets top marks for grammar and syntax; a great writer is brimming with ideas, too. Almost all of my testimonials include the word ‘creative’ – I combine creativity with commercial experience to produce content that works.

Cycling & Triathlon 

When I’m not writing, I’m often swimming, cycling or running. So it’s easy to understand why I chose to specialise in writing about these subjects. I’ve written for lots of lovely cycling brands. Read more.


Everything Else


I’m a versatile writer; I’ve worked in multiple sectors from tea to travel since 2003. What can I write about for you? Read more.

Lovely Feedback

icon box image

“You write beautifully and have put my story together with such eloquence. Thank you.” Paula MacGuire – The Big, Mad Swim Around Britain

icon box image

“Janine is an amazingly energetic and creative person who is very driven and hard working and gets results.” Chris J Reed, CEO Black Marketing

icon box image

“Janine was a pleasure to work with. She ensures attention and brings creativity and flair to her projects”. Celia Pronto, Marketing Director STA Travel

icon box image

“Janine shaped our messaging and is great to work with and very creative”. Neil Thubron – Founder XNRG Multi-day Ultra Events

Need a copywriter in Bristol or beyond?

Get in touch